BoR Daily Digest | JC Penney Survival, Big Data to Boost Sales, Retail / Designer Collaborations, Walmart’s Restocking Struggles, Facebook & Ads

BoR Daily Digest | JC Penney Survival, Big Data to Boost Sales, Retail / Designer Collaborations, Walmart’s Restocking Struggles, Facebook & Ads

Today’s news cover: – J.C. Penney fighting for its survival after catastrophic 2012 Q4 earnings results – The success story of the retailer LabelSneak which successfully leveraged Big Data to boost sales – The missing link in retailers / designers collaborations – Walmart’s struggles to restock its store shelves – Facebook getting serious in measuring ads with the acquisition of Atlas Continue reading

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BoR Daily Digest | Online Salesperson, Death of Retail, Flash Sales Work!, Top 5 Online Sales Deterrents, Big Data & Customers

BoR Daily Digest | Online Salesperson, Death of Retail, Flash Sales Work!, Top 5 Online Sales Deterrents, Big Data & Customers

Today’s news cover: How to leverage marketing personalization to create an online version of a great in-store salesperson – Office and supply stores are bound to die – A way to beat Amazon: Flash Sales – Top 5 reasons deterring consumers from completing sales transactions – Big Data does not meet customer needs yet Continue reading

BoR Daily Digest |Twitter & Amex, Amazon’s Top Reputation, Top 10 Most Innovative Companies, Multichannel Retail, Hermes Strong Performance

BoR Daily Digest |Twitter & Amex, Amazon’s Top Reputation, Top 10 Most Innovative Companies, Multichannel Retail, Hermes Strong Performance

Today’s news cover: – Twitter & Amex partnership, – Amazon beating Apple for the best corporate reputation, – the Top 10 most innovative companies in retail, – How adding an online sales channel can increase sales instead of cannibalizaing sales from existing channels, – How Hermes achieved record profitability results in 2012 Continue reading

BoR Daily Digest | FashionGPS at NYFW, Mobile Payments, The Buckle’s Strong Sales Performance, Beyond Store Closings, Is Physical Retail Doomed?

BoR Daily Digest | FashionGPS at NYFW, Mobile Payments, The Buckle’s Strong Sales Performance, Beyond Store Closings, Is Physical Retail Doomed?

Today’s news cover: – FashionGPS, a tech company which is penetrating the fashion industry, – 4 mobile payment apps that matter and why it is taking to long to reach critical mass, -The Buckle, a retail company that is killing it, -The main reasons beyond store closings,and -Why physical retailing is not doomed Continue reading

BoR Daily Digest | Microsoft Dynamics, 5 Mobile Apps Changing E-Commerce, Next Generation of Retailing, Powerful Showrooming Tool, Successful Multichannel Strategy

BoR Daily Digest | Microsoft Dynamics, 5 Mobile Apps Changing E-Commerce, Next Generation of Retailing, Powerful Showrooming Tool, Successful Multichannel Strategy

Today’s news cover: – Microsoft’s innovative suite of software for retailers, – 5 mobile applications that are revelutioning e-commerce, – How automation and self-services are changing the retailing industry, – How retailers can embrace showrooming leveraging their sales assistants, and – John Lewis’s turnaround thanks to its successful multichannel strategy Continue reading

BoR Daily Digest | Sharpie’s Social Media Strategy, Kohl’s: An M&A Candidate, 2013 New Marketing Agenda, China’s Online Fashion Market, Burberry Turnaround

BoR Daily Digest | Sharpie’s Social Media Strategy, Kohl’s: An M&A Candidate, 2013 New Marketing Agenda, China’s Online Fashion Market, Burberry Turnaround

Today’s new cover: – Sharpie’s winning social media strategy to engage with teens, -Kohl’s sluggish results make it a good buyout candidate, -The need for a new marketing agenda in 2013, -The growing and promising China’s online fashion market, and -How Burberry successfully morphed from an aging British icon to a global luxury brand Continue reading