BoR Daily Digest | 7 Reasons for Online Demand, 5 Trends Shaping Malls, Amazon’s 2012 Earnings, Superbowl Ads & Social Media, Pose As The Instagram Of Fashion


Seven things customers demand online –

“Recent research from MIT, Facebook, Google and Target has analysed the core reasons people shun instore and buy with a click. The seven most popular reasons for conversion are: value, open, delivery, speed, ease, range and choice.”

[2013 trends] Malls set to ‘mobilise’ consumers like never before –

“All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a ‘shoot the lights out’ result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us.” 5 trends are expected to affect malls in 2013: “Malls are brands”, “The rise of virtual shopper”, “Up close and personal”, “Unique, cutting-edge ideas”, “The value equation” and “Wireless shopping”.

Amazon Misses: Q4 Sales Up 22 Percent To $21.3B, Net Income Down 45 Percent To $97M –

 “Amazon just reported lower-than-expected fourth-quarter earnings today. Net income decreased 45% to $97 million in the fourth quarter, or $0.21 per diluted share, compared with $177 million, or $0.38 per diluted share, in the fourth quarter 2011. […] “We’re now seeing the transition we’ve been expecting,” said Jeff Bezos, founder and CEO of “After five years, eBooks is a multi-billion-dollar category for us and growing fast – up approximately 70% last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a bookseller, up just 5%.”

What a $4 Mil. Super Bowl Ad Could Buy in Digital –

“TV ads during the Super Bowl are expensive: $4 million for 30 seconds of media, to be precise, and that’s before paying for things like production costs, agency fees and celebrity endorsements. They do, however, allow advertisers to reach over 100 million viewers at a single time — and be part of the cultural zeitgeist. The digital industry regularly complains it doesn’t see the level of big-brand ad investment TV does, so we thought it’d be interesting to figure out how far $4 million would go in the world of digital advertising.”

How Pose Became the ‘Instagram of Fashion’ – 

“But Instagram is already highly treasured by the fashion community. At first blush, the social savvy fashion model Coco Rocha said she couldn’t imagine the world needed such a thing. “Well it turns out, we do,” she proclaimed. A year after signing up for the app, Rocha found she had developed two times the following on Pose (around 450,000 followers) compared to Instagram (approximately 250,000). “There’s a huge audience of people interested in what others are wearing,” she observed.”


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