BoR Daily Digest | Cisco on Mobile Internet, 2013 NRF Retail Sales Forecasts, Big Data and Retail, Primark’s High Street Success, Walmart To Use Shopperception

Cisco Mobile Traffic

Source: Cisco

Cisco Pushes Mobile Internet for Retail –

“A study by Cisco indicates that 78 percent of all shoppers use the Internet to research and purchase products and services while 85 percent want in-store self-service access to digital content—in other words, a way to get to the store’s products online even when they are within a physical store. Specifically, Cisco says 67 percent of shoppers use their phones to research a purchase and then visit a store; 45 percent of shoppers use their phones to look at third-party or consumer reviews while in a store.”

NRF Forecasts 3.4% Increase In Retail Sales For 2013 –

“The National Retail Federation released its 2013 economic forecast today, projecting retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 3.4 percent*, slightly less than the preliminary 4.2 percent growth seen in 2012. The subdued forecast comes on the heels of a holiday season that went head-to-head with Washington’s political wrangling over fiscal concerns, shifting consumers’ spending plans downward.  In the end, holiday sales in 2012 grew 3.0 percent.”

Technology And BIG DATA Are Changing The Retail World –

“Fast forward just three short decades later and computers, software and Big Data have taken over much of the “on the road” forecasting efforts. Manufacturers, wholesalers and retailers are talking about and dealing with the issue of Big Data, and the effective use of Analytics. Some companies are dealing with Big Data and Analytics more effectively than others.”

Primark Proves The High Street Still Means Busines –

” Primark has come out as one of the high street’s big success stories during the festive trading period with a 25% increase in sales. Shares in its parent company, Associated British Foods (ABF), rose by 4% to a record high of £16.16 after the news was released. […] In some ways, Primark’s stellar success flies in the face of conventional wisdom. Whilst the rest of the retail industry is preoccupied with ecommerce and multichannel strategies, Primark is powering ahead despite it having no online business at all.”

How Walmart And Heineken Will Use Shopperception To Put Your In-Store Experience In Context –

“Shopperception uses PrimeSense technology to provide brick-and-mortar retailers with an amazingly advanced system for understanding precisely and in real-time just what shoppers do in front of a retail shelf. It is primarily a next-generation shopper analytics tool, replacing the former guy with a clipboard and a clicker. It provides retailers with far deeper and more meaningful information than was previously pragmatic or even possible.”


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